The development of Artificial intelligence has impacted different industries and how they market their products using search engine optimization. Due to the advent of revolutionary new intelligent technology, the medium of digital marketing is facing an extended period of fundamental changes in their strategies. However, this dynamic medium has been able to adapt to the new changes in the market such as content marketing, search engine optimization and the rise of social media marketing throughout the last decade.
Over the years, SEO has undergone various transformations. This started from the landing page simple optimization on a personal computer to the ever adapting and more complicated process of enhancing the existing content. SEO also involves the creation of new content that is engaging and meets the targeted audience on various gadgets and platforms. The essential tools of search engine optimization remain the same including links buying, content that is keyword consistent and Meta tags optimization. Lately, SEO has included artificial intelligence and machine learning to its scope of tools. The improvement of AI means that ranking factor on search engines can change from query to query as the algorithm analyses the traffic on your page and how people are clicking on search results.
In this article, we will highlight ways in which the improvement of Artificial Intelligence will affect search engine optimization.
A more selective link building approach
Websites that rank highly on their Domain Authority with a lot of links that point out to its poor quality content will increase their susceptibility to the artificial intelligence improvements by Google. Smarter search engines will be able to do the analysis of the people clicking on your links and ensure that they stay on those pages and read your content. With machine learning and AI, marketers need to focus more on the quality and relevance of their backlinks. It is also critical that your backlinks come from the same industry and category as your site. This means that you will need to have a more selective approach to the sites that you add as your backlinks.
The use of mobile marketing and voice approach
A study by Google has suggested that 40% of all the searches done are now on mobile devices. The study also concludes that one in every four internet users only use a smartphone to browse on a daily basis. Therefore, marketers need to optimize their websites to be more mobile friendly so that they can reach a bigger audience. Google has also put more pressure on digital marketers to make these sites more mobile friendly so that they can rank in Google search results. This shift to mobile gadgets has created new opportunities for brands to market.
With the rise of mobile browsing, voice searches have become very common; Cortana, Google Now and Siri have become virtual assistants to searching content in the web. This form of machine learning and artificial intelligence has changed SEO. For instance, you would engage a search by typing “best burger place NYC.” However, when you do a voice search, you are more likely to complete the sentence which makes it easier for a search engine to get you the precise content. As of today, voice searches are getting more conversational and even longer. Read more about Sentient at crunchbase.com.