EOS Lip Balm, if Facebook and social media is any indicator, is changing in a major way. There are women and small children that are seeing some of their favorite celebrities with this lip balm. There are so many women that are applying this to their lips. The curiosity alone is enough to lure more customers.
That is the unique marketing strategy that EOS has employed. This is the company that has the fruity flavors that people are going to want to try. They see this colorful container and they may pass it by once or twice. Eventually, the colorful container, the celebrity factor and the various flavors are going to make people wonder. Their curious nature will get the best of them and they will find themselves becoming much more interested in what EOS has to offer.
It is not like there is no alternative to EOS Lip Balm. In fact, there are multiple alternate brands. ChapStick, for example, was once the leader in lip balm products. This is the past tense though. This company has remained the same for many years, and there was no marketing in place to help this company weather the storm. It was like this company was not even prepared to meet the challenges of new lip balm competitors.
The great thing that made EOS stand out was the color of the container. The shape was also an interesting concept. No one had ever seen a colorful sphere that contained lip balm before. This was not something that people would soon forget. It stands out and the product almost begs curious people to pick it up and try to out. That is why there are a plethora of people that are trying to obtain all the different flavors. EOS became a leader by doing something different. Visit evolutionofsmooth.com for more info.
Read Fast Company’s article here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick