Beauty Products

How EOS Upset an Established Market with a Little Innovation

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Make-up routines everywhere were uprooted and re-imagined when an innovative beauty industry start-up offered their latest answer to a predictable industry unchanged and unmoved for 100 years.

EOS – born seven years ago, Evolution of Smooth – is the brainchild of experienced corporate strategist Sanjiv Mehra and start-up consultants Jonathan Teller and Craig Dubitsky. They were determined to change the buying experiences of an age old oral hygiene staple in the lip care industry.

Further upsetting an unchanged and unchallenged industry, EOS lip balm offered a different user experience with its ‘orb’ – a round, oval casing concealing a unique and appealing alternative to the tired cylindrical tubes competing in a market based on lower costs and lower prices. Not only did EOS bring a colorful collection, they also brought flavors unheard of elsewhere.

Thus, consumers embraced the new concept, and after heavy marketing based on sponsorship and product testing, EOS exploded into the old market; dominated by heavy hitters such as Chapstick and Burt’s Bees. Long before getting the products on the shelves of Ulta, Walgreens and Target – veteran Sanjiv Mehra knew they had a good thing.

If imitation is the greatest form of flattery, EOS was no doubt amused by the introduction of knock-off product attempts of corporate giants such as Sephora Beauty who understood the appeal and saw the fast climbing sales as EOS launched its campaigns around the world.

In an exclusive interview with, Sanjiv Mehra opened the doors to EOS, how it got started, and why there was so little upfront information as the product gained traction in the well-established industry.

Despite a deliberate lack of transparency, EOS was a number one contender, rising to the top with customized campaigns that combined matching KEDS shoes to a flavor/clor and Alice in Wonderland themed sets. This strategy proved to be the right move for them and catapulted EOS to the number 2 spot in record time.

Technology Expert

Jason Hope – Entrepreneur, Mobile Technology

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Jason Hope is one of the most respected entrepreneurs based in Arizona, United States. He is also an active investor and involved in numerous activities concerning philanthropy. In the recent past, he has also been in active involvement in the healthcare technology where he is an investor. Jason Hope, as one of the futurists based in the United States, has worked to realize the future of technology and innovation in his investments and activities.

He also shares the ways through which he started his business and what inspired him to commence a business of this sort. Hope is a graduate of the University of Arizona with a bachelor’s degree in Finance. He has also attained an MBA from the state University of Arizona. When you are in the country, your main aim with this career is to commence anything related to business. For this reason, he had a wide variety of choices to make in this career management development. One of the most inspirational activities was the mobile communication technology. For this reason, he had no choice other than to venture into the firm without fear or favor. Jason Hope had to choose this activity because he had evidence of its profitability and innovation techniques. It is also one of the biggest change catalysts in the country.

Mobile technology, while it is a thing of the past known by all people, the technology has a lot of room for expansion and growth. For this reason, Jason Hope found a way to start the business through the sale of the premium text messages. He also had a laid foundation for the future and other experimental facilities in the future management positions in the country. While he wanted to remain in the security of his passion as a futurist, Jason Hope wanted to venture into the medical platform and realize a career of his choice.

One of the most fortunate parts of his success to make money is by the use of technology companies and their portfolios. In the beginning, Jason Hope sought to give services to a technology company in the United States. This was the starting point of all his success.

Bernardo/Organo Gold

Achievements of a Global Entrepreneur, Bernardo Chua

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Bernardo Chua who started as a small time employee in the Philippines is now one of the most successful entrepreneurs globally. In 2008, Bernardo started his company, Organo Gold in Vancouver, British Columbia, Canada. The company started with only three employees, but today it has grown into a multi-million dollar company. The company has branches in 35 countries worldwide and has thousands of employees and independent distributors.

Bernardo Work History

According to Business For Home, before opening his company, Bernado Chua was employed by Gano Excel as an executive in the Philippines. During his first three years in the company, he helped it expand to Hong Kong, Canada, and the US. He later moved to California where He was elected the Gano Excel’s President in the US. During this time, Gano used to manufacture products with Ganoderma herb which included capsules and instant coffee.

In 2008 Bernardo founded his company, Organo Gold, which involves in selling healthy bioactive coffee products. Although he started small, today, Organo Gold is a global company comprising of several companies operating under the names Organo Gold and Coffee Connoisseur.

Among the products sold by Organo Gold include coffee products containing Ganoderma lucidum and lingzhi mushroom. The products are marketed and sold through multilevel marketing distribution network and then distributed to consumers at a standard price.

Growth Strategy

To realize the achievements in his life and the massive growth of his company, Bernardo Chua applies unique business approach. He is also good at bringing people together and leading the through the road to success.

Being born and raised in the Philippines, Bernardo knew the benefits of using Ganoderma lucidium herb. Gano Excel used ingredients of this herb in their products. However, on a Facebook post, Bernardo Chua said he knew other ways to use the same in beverages such as coffee and tea.

Chua’s Achievements

Bernardo’s hard work and persistence has enabled him deliver healthier alternative beverages to consumers worldwide. He has also managed to scoop several awards including the Direct Sales Company Executive of the Year which he has received several times and the Business Dangal ng Bayan Award which he received in 2014.

In January 2015, he was also recognized as the Outstanding Global Entrepreneur with his company receiving two People’s Choice Award for the Number One Global Marketing Company and Best Gourmet Organic Health Coffee.

Digital Marketing

Handy’s Path to Profitability

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As companies go from emerging in a competitive market to fully focused on profits, only the fittest of the bunch survives., previously known as Handybook, is an unquestionable savvy young company. It is a cleaning service provider that lets you order a cleaner, plumber or a handyman with just a tap on your smartphone.

It is certainly one of the most suitable ways to get a cleaning service in a world where there are not enough reliable cleaning services available. Dua and Hanarahan are Handy’s co- owners who met as classmates at Harvard University while sharing an apartment together in Cambridge. Like so many want-to-be businessmen, Dua and Hanrahan were wondering how they can use omnipresence of smartphones to get a settled and profitable market.

Their timing was good and in 2012, they launched officially but financial crisis was their main problem. Handy were lucky to start right when tech- savvy company investors were looking for companies who would provide on demand and gig based innovative products. The company gathered ten million dollars in a swift in funding in October 2013 and by the end of the year, Handy was live in twelve cities. In 2014, just a few months after receiving a three and a half million dollars infusion, Handy launched in a dozen more cities including its first international one Toronto. Another thirty million dollars followed that June and in July Handy was headed to London. The company and its customer base were growing exponentially.

In March 2013, Handy had one customer every ninety minutes, a year later, it became one customer every three minutes and by September 2014, it became one customer every ninety seconds. With the rash of expansion also came a rush of work. Handy went on a hiring spree. The team of employees which were once five grew to fifty over the next twelve months. In the first two years as the demand rose, the company hired dozens of hourly paid customer service officers to handle the flood of incoming complaints.



Prison Communication

High-tech Securus Video Visitation connects inmates, loved ones at Christmas

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Securus Technologies, a national leader in prison communications, has seen dramatic growth in implementation of its video visitation technology over the last five years. This success comes on the heels of enormous research and development expenditures and is powered by the largest proprietary prison communications network in the world. That Securus has developed in-house the extensive infrastructure and software assets necessary to drive such a vast project adds to the level of security. Little has been outsourced and Securus controls all servers, backbone lines and traffic on their network. This makes their video visitation system the most secure in the world and keeps the institutions that utilize it safe from compromise.



More than just a Skype skin


While Securus’ video visitation system should be familiar and intuitive to users, the simplicity of the user interface belies the extensive and highly complex back end which drives it. In this video, we see both an inmate and his family effortlessly navigate the user interface and conduct their call unobstructed by confusing operations. This is the goal of any good video chat software design and video visitation is no different.


However, what’s not seen are the powerful, military-grade countermeasures built into the video visitation system. All video calls are monitored by Securus’ automated security software to prevent any attempt at hacking the network. But Securus also deploys state-of-the-art anomaly-detection software that uses machine learning algorithms similar to those used by the NSA to detect any type of potential code speech that may signal communications as part of a criminal conspiracy.


Within the prison environment this is a crucial security function because of the ever-expanding gang threat. Many gangs have been able to continue running vast criminal conspiracies that extend outside prison walls through the use of sophisticated coded messages passed to “soldiers” on the outside. There are many documented cases of murders, drug shipments and other nefarious activities being perpetrated as a result of these dangerous security breaches. By reducing face-to-face contact time inherent in physical visitations and allowing for electronic monitoring of all video visitations, Securus is helping combat one of the greatest threats, not just to prisons, but to society at large.


Securus’ video visitation technology also allows for real time monitoring of at-risk communications by prison staff. This way, illicit activity can be stopped in its tracks before it has the chance to reap its insidious consequences.


Securus Technologies’ video visitation system is more than just another p2p video chat app. It’s a military-grade security solution for 21st century prisons.



Dessert Wines

A Range Of Varieties And Vintages Offered By UK Vintners

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The industry of UK wine makers and merchants has been expanding in recent years as the possibilities offered by the use of vintners, such as UKV PLC has seen the industry hit global heights. UKV PLC offers a wide range of services for wine enthusiasts of all types who may want to find a style or vintage to accompany an event or meal, and also provide a wide range of services to make sure investors in wines get the best options for their needs.

UKV PLC offers an improved level of support for individuals who are seeking an investment that will bring them a high level of profit for the future, which is all detailed on the Website of the company where statistics about investment growth levels can also be explored. The history of UK vintners has always been based in finding the best possible wines to be enjoyed, and this is still the case from UKV PLC as they seek to find the best wines available from across Europe’s best wineries and vineyards.

Enjoying the festive period should include the best possible wines produced by experts in wine production from across France, Italy, and Spain; some of the best wines that are available to be used at parties and events where the smells and sights of the Holidays should be included in all aspects of the environment. Deep purple colored wines can be found from the Ducru Beaucaillou Winery that has been producing wines in the Saint Julien appellation of France to create a 2005 vintage that has just reached maturity and can be enjoyed as part of any Holiday celebration. The Pichon Baron vintage of 1998 has also just made it to the perfect maturity level to be enjoyed in all its glory that is a Bordeaux produced wine with a medium body and a sweetness that comes from the blend of Cabernet Sauvignon, Merlot, and Cabernet Franc grapes found throughout this region.

One area where the wine experts from UKV PLC can be of assistance for those seeking to sample a wine at the perfect moment between its youth and maturity; the 2008 Beychevelle has recently come into the perfect drinking period as this variety is best enjoyed within 15 years of being created. The festive period will be improved with this wine as it brings a hint of cranberry to every party or meal.

Red wines are often considered a festive staple, but these are not the only varieties that can fit into a Holiday menu when luxurious desserts are often eaten more commonly than they would be at other times of the year. Finding a perfect wine to accompany a rich dessert is a major part of getting the most out of a meal or sweet snack that should include the 2009 D’Yquem vintage that brings the flavors of spiced pears to accompany every dessert.



Philanthropist and Chief Executive Officer- Antony Petrello

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Tony Petrello is one ambitious man who is very determined and has always been working hard to see that all his personal, as well as professional goals, are achieved. Mr. Antony is the Chief Executive Officer and the Chairman of the Board of Nabors and its affiliates. Tony Petrello has been the Director of Nabors since 2012, and since 1991 he has had to lead the subsidiary companies. His hardworking spirit has seen Antony climb the career ladder from being the Deputy Chairman of Nabors from 2003-2012. Mr. Antony is recognized for his leadership and management skills, and he has served as the Director of Stewart LLC &Stevenson and Hilcorp Energy Company.

Tony Petrello is a law graduate of the Harvard Law School where he graduated with a degree in Law. He is also a holder of B.S, M.S Degrees in mathematics from Yale University. He also has a vast knowledge and has served in several organization assisting them in the planning as well as directing the companies to adapt and prosper in the competitive business environment.

Read more: Executive Bio, Compensation History, and Contacts

Mr. Antony took the leadership position at Nabors after Eugen Inselberg stepped down. Eugen had been the Chief Executive Officer of the company for about two decades. Before taking over the leadership of the oil and gas company, Antony was the Deputy President of the organization, and he had served in the position for nearly 20 years. During the handing over ceremony, Eugene mentioned that he was confident that Antony will lead the organization to higher heights and that he was the right person to take the position.

Antony Petrello is a family man, and he is married to his lovely wife, Cynthia. Together they have a daughter Carena who they adore so much. Carena was born with Periventricular Leukomalacia. Recently the couple was grateful as the daughter has made a big step in his growth by chewing her first solid food and they have termed the achievement as a miracle to them. T6he parents mentioned that their daughter is practicing to walk and they also know it is a miracle.

Tony Petrello and her wife Cynthia saw and found the opportunity to work at Texas Children’s Hospital. Taking their daughter to the hospital everyday has given them an excellent opportunity to stretch their hand and help other children suffering from the same condition as Carena. Antony Petrello has been making contributions to assist the children suffering the same condition as their daughter because he has the passion for seeing them make progress towards their healing.

Read more about Tony Petrello on Bloomberg
Read more about Tony and Cynthia Petrello at the Houston Chronicle

Fidelity/The Federal Reserve

Sam Tabar Supports Cutting the Financial Umbilical Cord for Adult Children

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Adult children are often the topic of discussion when it comes to helping them out with finances, but at what point does a parent say it’s enough? Parents may want the best for their children, but Sam Tabar, a well-known attorney in NYC says that adult children should be cut off in their early to mid-20’s. Tabar knows that parents want the best for their children, but that often translates into some scary figures among millennials.

A survey done by Fidelity showed that parents were paying cell phone bills, groceries, and most often clothing. The percentage of millennials that were still allowing their parents to help pay their expenses was nearly 50%. That is a staggering number, and it’s a very different way of thinking.

This means bad news for the parents and the children. The Federal Reserve also offered up some staggering numbers when it comes to financial preparedness. The numbers showed that more than half of all Americans have less than $500 in their savings account, but millennials were at least offering up a better number on what they had in savings, roughly over $9,000.

The bad news is that this means retirement could be delayed for those parents that are helping their adult children, and this means that they may have to sell off their sentimental items when they are not expecting to do so. Sam Tabar says that it’s time to have an honest talk with your adult children if you’re still paying for their bills, and worst of all if they are living with you and they are over the age of 35.

One of the best catalysts to getting adult children on their own is to sit down with them and discuss making a list of wants and needs. Luxuries will just have to wait!

Accoridng to Crunchbase, Sam Tabar is a highly regarded attorney in New York City, offering guidance and wise legal counsel on hedge funds, and has worked for Bank of America in this arena. Tabar is also the COO of FullCycle Energy Fund and the CFO of Awearable Apparel Inc. Tabar has invested time in learning other languages including French and Japanese. Tabar is a graduate of Columbia Law School, and is capital strategist in addition to his other career moves.

Silky Smooth Lips

Fast Company Highlights the EOS Lip Balm Explosion

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EOS Lip Balm, if Facebook and social media is any indicator, is changing in a major way. There are women and small children that are seeing some of their favorite celebrities with this lip balm. There are so many women that are applying this to their lips. The curiosity alone is enough to lure more customers.

That is the unique marketing strategy that EOS has employed. This is the company that has the fruity flavors that people are going to want to try. They see this colorful container and they may pass it by once or twice. Eventually, the colorful container, the celebrity factor and the various flavors are going to make people wonder. Their curious nature will get the best of them and they will find themselves becoming much more interested in what EOS has to offer.

It is not like there is no alternative to EOS Lip Balm. In fact, there are multiple alternate brands. ChapStick, for example, was once the leader in lip balm products. This is the past tense though. This company has remained the same for many years, and there was no marketing in place to help this company weather the storm. It was like this company was not even prepared to meet the challenges of new lip balm competitors.

The great thing that made EOS stand out was the color of the container. The shape was also an interesting concept. No one had ever seen a colorful sphere that contained lip balm before. This was not something that people would soon forget. It stands out and the product almost begs curious people to pick it up and try to out. That is why there are a plethora of people that are trying to obtain all the different flavors. EOS became a leader by doing something different. Visit for more info.

Read Fast Company’s article here:



Doing Things The OrganoGold Way

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It is rare in today’s business environment, to find a company that is truly concerned about the general welfare of its customers. However, OrganoGold is one of those companies. Its mission is to help the consumers of its products to find lifestyle balance, freedom, well-being, and even a business opportunity. You see OrganoGold is a network marketing company, and most of its consumers are also independent distributors for the company’s products.

Those products include a variety of coffees, teas, vitamins and supplements, nutritional shakes, and daily care products. What makes them so special is an herb called Ganoderma. This is actually a mushroom, with anti-oxidant qualities, that has been used in holistic Chinese medicine for centuries.

According to The Street, Bringing Ganoderma products to the western world was a businessman named Bernardo Chua, the founder and CEO of OrganoGold. Bernie, as he is called, grew up in the Philippines where the Ganoderma herb was widely used. As a result, he was well aware of the health benefits of this very special herb. His goal was to educate others about Ganoderma and he searched for a product line that could help him accomplish his mission.

Bernardo Chua was already a successful businessman and network marketing executive when he founded OrganoGold in 2008. However, his passion for sharing the earth’s treasures with a global market, was the incentive he needed to develop one of the fastest growing network marketing companies over the last five years. Bernie’s core values of loyalty and family are the guiding principles for OrganoGold and all of its distributors.

To ensure customer confidence, Bernardo Chua based his company in Canada, where the testing for new products is strict and the highest standards are enforced. He also developed OG Cares, a foundation to benefit disadvantaged youth throughout the world. This non-profit has sponsored wellness programs in the Philippines, China, Canada, Mexico, and the USA.

OrganoGold currently operates in over 50 countries and continually researches new products for its customers. It is easy to see why Bernardo Chua and OrganoGold have won numerous awards. There is no reason to believe that their success will not continue well into the future.