Lori Senecal is a well-recognized business leader. She has excelled and shown great leadership in the digital and creative marketing industries. She is the current Global CEO of Crispin Porter and Bogusky. As the chief executive officer, Lori has the responsibility of overseeing the worldwide expansion of the agency and several other duties. She is also responsible for management and coordination of Crispin Porter and Bogusky’s nine international offices.
Lori has experienced development in her career through working with various industry leading companies. She began her career at McCann-Erickson Worldwide company. Lori Senecal was TAG Ideation brainchild, a single unit that specializes in marketing to young adults. Her performances made her achieve great success and finally become the CEO of McCann Worldgroup. Lori eventually got promoted to become the president of McCann in New York. After two years into the role, she went on to lead Kirshenbaum Bond Senecal Partners and finally became its CEO and President.
While still running KBS, Lori Senecal implemented and formulated excellent and new human resources corporate strategies. She also developed methodologies that made the company become the best in the industry after three years. The company was referred to as the best company to work for in New York. Some of its notable clients were: BMW, Victoria Secret, American express and TE Connectivity. Check out Inspirery to know more.
Lori Senecal has throughout her career been recognized because of her excellent performance. One of the awards presented to her was ‘Quantum Leap Award’ which recognizes entrepreneurs for innovation and leadership. In 2014, Ad Age named Lori Senecal among the “Women to Watch” in the industry.
Lori Graduated from McGill University with a degree commerce. Lori states that ads should be made conspicuous to attract the attention of customers. Once customers become interested in the product, they pass information to let others know about the given product. She also adds that using people in ads makes the advertisement more emotional and appealing to consumers. An ad which creates an emotional connection is shared by viewers.Check out lorisenecalglobalceo.com