In 2012 media entrepreneur Norman Pattiz founded PodcastOne. The company has since been lauded by Forbes magazine as featuring the best work of a number of celebrities as well as an avenue for them to lucratively make use of Pattiz’s expertise in the industry. Norman Pattiz has been in the media industry for over 40 years, ever since founding radio media giant Westwood One. Under Pattiz’s guidance, Westwood One has grown into the largest network of sports, news, entertainment, traffic, and talk produced shows in the United States. Among the programming that Westwood One owns or distributes are the Olympic Games, the Super Bowl, March Madness, CNN radio, and the CBS News. Another media company that Norman Pattiz founded was Courtside Entertainment Group.
Norman Pattiz has quickly built PodcastOne into the top producer and distributor of online audio programming. This on-demand website has a number of popular celebrities that have channels on it including Shaquille O’Neal, Penn Jillette, Adam Carolla, Steve Austin, Dr. Drew, and Laura Ingraham. More than 200 of today’s most popular podcasts are found on PodcastOne.
Pattiz has had a distinguished career in media including serving on the Broadcasting Board of Governors of the United States. While serving he came up with the idea for the United States to have an Arabic language radio and television service throughout the Middle East. After he launched this service it met with great success and is now found in all 22 Middle East countries and broadcasts in Arabic, plus Farsi in Iran, and is listened to by more than 40 million people weekly. Pattiz has also been inducted into National Radio Hall of Fame among other awards.
Norman Pattiz came up with the idea of PodcastOne when he met Kit Gray who was producing podcasts for his clients. Pattiz saw how the concept was similar to what he was doing with Westwood One and so the two partnered on founding PodcastOne. One of the industry trends that most interests him is all the different ways that content can be provided and consumed nowadays. He also says that they have metrics that can quickly determine how a podcast is doing in the market and how much success it is having. The explosion of available information, though, has also made it more difficult in some ways to compete, he has said, as most information is available to everyone.