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Business Leaders/Businessman

Mike Baur Says Knowing Which Social Media Platform for B2B Success Is Pivotal

Posted by SugarMusic on

If it’s one thing Swiss Factory Startup founder, Mike Baur detest it’s having tools available but not using them. There are robust methods to increasing your audience, but there are lazy marketers that expect it to just “happen” for them. Baur says, there is one thing for which social networking sites are universally known for and that is the ability to bring people together, but are you flexing your social media muscle to generate interest?

 

Mike Baur is the co-founder of the Swiss Factory Startup, in Zurich. He’s also a coach, mentor, and facilitator of helping startups succeed. After 20+ years in the banking industry, Baur turned a page in his career to start one of the best known and sought-after business coaching firms. He’s a master of removing obstacles to build productive entrepreneurs by streamlining processes, and showing startup entrepreneurs how to invest in their business and themselves.

 

Knowing Which Platform To Use

 

Nearly 76% of marketers surveyed say Facebook is the primary and most important social network they use. LinkedIn comes in second, but a paltry 19% cite it as being the most important network. “If you are targeting other businesses, research shows that your audience is located on LinkedIn,” says Baur. Many people have looked at LinkedIn as more of a digital rolodex, but it can do a lot more, especially since the platform was designed for businesses networking.

 

LinkedIn is a professional network that enables the search for new B2B customers and professionals to facilitate relationships with brands influential for your company. LinkedIn already has more than 135 million active users, and provides a platform for networking with skilled professionals.

 

Where Marketers Go Wrong

 

How does your profile read? The key to LinkedIn is optimizing the profile for the customer. This is significant. When you clearly show what you can do for others, your audience will explode. You can also post and share valuable content on your company page.

 

For businesses that manage a variety of social media networks, like Facebook, Google+, Twitter, and LinkedIn, you should consider integrating them with an application. Many entrepreneurs use HootSuite to manage multiple platforms, which also provides detailed reports on traffic.

 

Baur says social media marketing doesn’t have to be that difficult if you learn which platforms to utilize.

 

Businessman

How Healthy Is Big Oil Nowadays?

Posted by SugarMusic on

Big Oil is booming! Big Oil is bust! So, which is right? It can be difficult to know the truth. Was this one of the key topics at the November 2016 Texas Bankers Association Annual Strategic Opportunities Conference?

Bankers Know

Banks need to have industry experts, who can determine the most important trends in order to create innovative financial products. They need to know which sectors are growing and which are declining for the sake of proper financial allocation. Therefore, knowing whether Big Oil is rising or falling is very important, especially for Dallas based NexBank.

Big Oil is Rising

You can’t live without energy. The sky high housing market of the oil rich North Texas area suggests that Big Oil has never been better. They seem to be experiencing a boom.

Big Oil is Falling

The peak price for West Texas Intermediate (WTI) crude oil was back in 2008. High prices encourage more bank loans and production. Oil services company, Baker Hughes reported that 2016 oil rigs were being cut – the remaining number were the “fewest since April 2010.” This data suggest a bust.

Booming Texas Banks

Bankers cannot depend on any single sector for all of its profits or it might struggle during tough times. NexBank is a good example of diversification. It is not sitting on its laurels. Its CEO John Holt discussed “Reinventing Community Banking: Perspectives on Competing by Innovation,” at the aforementioned conference. Innovation can handle boom and bust cycles.

Of course, Texas has seen plenty of booms and busts and it still remains strong. The best bank will offer a diversified financial product mix, like NexBank. Besides, mortgages and commercial loans, it added student loans to expand its reach. Big Oil is essential and won’t go away; neither will smart banks, like NexBank.

 

Business Leaders/Businessman

Mike Baur’s History Behind The Swiss Startup Factory

Posted by SugarMusic on

Mike Baur has brought together different corporate executives and investors to partner in the running of his accelerator program, the Swiss Startup Factory (SSUF). This place has one main objective which is to make people’s business ideas possible by putting them to work in a competitive environment right away. Baur is aware of how fast the digital revolution is growing and knows that the entrepreneurs behind these startups will face a lot of obstacles to establishment. That’s why he’s implemented an intense training and mentoring program so that he and other investors will know which businesses most deserve an infusion of capital.

 

Mike Baur enjoys his work as a startup investor not only because of the money he earns, but because he knows he’s helping others succeed through his incubator and funding. Baur started the SSUF against a backdrop of Switzerland’s economy that may be phasing out or undergoing changes most people thought would never happen while Baur was growing up. Those changes are happening to banking, the industry that defined Switzerland over most of the 20th century. Even Baur at one point may never have guessed his career was going to turn out quite differently than it did.

 

Mike Baur became an apprentice to UBS Bank, a major bank in Switzerland and an honor that many young men desired at the time. The hiring supervisor at the time even told Baur that if he followed a chart that was being displayed, he’d have his career all set for retirement. Baur did perform quite well on the job at UBS and earned promotions as the chart promised he would, including one role as an advisor who managed the accounts of some of Switzerland’s richest individuals. But just before the 2008 financial crisis hit, Baur decied to leave UBS over some disagreements with his colleagues, and he may have seen the writing on the wall because not long after UBS closed its offices.

 

Baur joined another bank in 2008 known as Clariden Leu where he had even more success and enjoyed a better position. But unfortunately Clariden Leu’s parent bank Credit Suisse decided to close down the bank where Baur’s office was. Baur joined Credit Suisse for a couple years, but soon he found banking to be too demanding and less rewarding than in the past. So he sought out new ideas and entrepreneurs and after finding several like-minded individuals launched the SSUF in 2014. He also founded Think Reloaded, a financial services company for startup clients.

 

CEO/Businessman

Tim Armour Comments on Buffett Bet

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For the past fifty years, Warren Buffett has continued to be one of the best investors in the world. He has turned a number of his investments into major corporations and is now one of the wealthiest people in the world. Buffett is also well known for providing people with sound financial advice, which can help them to build a long-term strong investment portfolio.

In 2016, Buffett made a bold statement that it would always be better to invest in index funds as opposed to actively managed hedge funds. The reason for this is that the hedge funds charge high fees while index funds are very cheap. Buffett even entered into a friendly competition with a number of high profile funds to prove that his strategy was correct.

After a six month competition, Buffett was found to be the winner as the index funds earned a higher investment return over that period of time compared to the competition. While Buffet did win the bet, not all people are sure that his investment suggestion is still the best option. One person that has suggested another approach is Tim Armour, who is one of the heads of The Capital Group.

Tim Armour stated that one of the reasons that Buffett won the bet was because he made the bet during a bull market. The value of hedge funds often comes during bear markets when the stock markets can decline considerably. During these time periods, hedge funds are able to make investments to hedge against market declines. Tim Armour further stated that during his twenty year run with The Capital Group, the company has had an investment return of 1.5% annually on average higher than the returns earned by index funds. Over the course of a long period of time, this could add up to a big difference in profitability. Click here to know more.

Visit his LinkedIn Profile: https://www.linkedin.com/pub/dir/Tim/Armour