One of the most comprehensive, detailed news articles that present the decision of Lori Senecal to leave from CP+B can be found in the Adweek news portal. It is there that people can learn that at the end of 2017 was the time that Senecal finally decided to end her leadership role in the prestigious advertising agency, CP+B.
The Adweek article highlighted that Lori Senecal would be best remembered as the Global CEO of CP+B. It was her responsibility to handle the operations of one division of the firm, which is the MDC Partners agency. She started running the position last March 2015, and has since brought remarkable improvement to its operations. Another addition to the firm that was initiated by Senecal would be the fact that she was able to offer her nimbleness and flexibility to ignite an entrepreneurial spirit in the company’s workforce. But the best highlight in the entire career of Senecal for CP+B would be the fact that she was able to land a fantastic deal with American Airlines in October 2015. The company had been working hard to snag away the deal from TM Advertising, who was the provider for American Airlines for 25 years already. That deal was a remarkable feat that not many executives can manage to do. Check out inspirery.com for more.
Another reliable resource of the latest events happening in the life of Senecal would be from Inspirery website. It is there that people can read the transcript of the interview that Senecal did, her ideas on what makes a good leader and the insight she learned all those years that she was running her leadership positions. It is also there that people could learn that Senecal got her degree from McGill University, and was also the president of McCann Erickson’s New York Office. She was also invaluable in helping develop the marketing campaigns of major brands, including Xbox and Coca-Cola.
Lori Senecal’s role for CP+B as Global CEO has transformed the company in the most significant ways, making the company a truly global advertising firm with inventive, agile ideas helping big-ticket clients with their campaigns. She’s also a “Creativity Innovators of the Year” awardee.
Click here: https://interview.net/lori-senecal/