The arrival of End Citizens United on the election front in 2015 came with many political experts explaining the group had a difficult fight to overturn the 2010 Supreme Court decision of Citizens United. However, many had not bargained for the willingness to fight the good fight by ECU President Tiffany Muller and her extensive understanding of modern marketing tools.
End Citizens United is a popular traditional PAC which means the group accepts a maximum donation of just $5,000 per election cycle; the power to make decisions free from individual special interest groups and their lobbying is then available for End Citizens United and Tiffany Muller.
It is no coincidence End Citizens United has taken a move towards the left of center in U.S. politics as the group feels the majority of those who benefit the most from the Citizens United decision are Republicans. In fact, Tiffany Muller and her team argue the majority of Democrats are more open to the desire to reverse the decision which came from an attempt to broadcast the “Hillary: The Movie” documentary referred to by the Federal Election Commission as a 90-minute campaign ad.
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One of the main issues identified by Tiffany Muller and the End Citizens United team is the lack of care for the people a politician is representing when so-called “dark money” is involved. Instead, many at ECU believe the problem of campaign financing goes far deeper than just special interest groups deciding one candidate is better than another. As Tiffany Muller states, the debt for an election victory must one day be paid to a special interest group.
The PAC has gone so far as to introduce a pledge for those wanting the support of ECU stating they will not accept money from special interest groups or mega-donors. During the 2016 Presidential election cycle, ECU saw just three Democrats sign the pledge, a number which has been dwarfed by the more than 70 who have signed in the buildup to the 2018 Midterm elections. As the importance of ECU continues to grow the PAC is now seen as a starting point for those hoping to prepare for the 2020 Presidential election on the side of the Democrats such as New York Senator Kirsten Gillibrand.