Mike Baur Says Knowing Which Social Media Platform for B2B Success Is Pivotal
If it’s one thing Swiss Factory Startup founder, Mike Baur detest it’s having tools available but not using them. There are robust methods to increasing your audience, but there are lazy marketers that expect it to just “happen” for them. Baur says, there is one thing for which social networking sites are universally known for and that is the ability to bring people together, but are you flexing your social media muscle to generate interest?
Mike Baur is the co-founder of the Swiss Factory Startup, in Zurich. He’s also a coach, mentor, and facilitator of helping startups succeed. After 20+ years in the banking industry, Baur turned a page in his career to start one of the best known and sought-after business coaching firms. He’s a master of removing obstacles to build productive entrepreneurs by streamlining processes, and showing startup entrepreneurs how to invest in their business and themselves.
Knowing Which Platform To Use
Nearly 76% of marketers surveyed say Facebook is the primary and most important social network they use. LinkedIn comes in second, but a paltry 19% cite it as being the most important network. “If you are targeting other businesses, research shows that your audience is located on LinkedIn,” says Baur. Many people have looked at LinkedIn as more of a digital rolodex, but it can do a lot more, especially since the platform was designed for businesses networking.
LinkedIn is a professional network that enables the search for new B2B customers and professionals to facilitate relationships with brands influential for your company. LinkedIn already has more than 135 million active users, and provides a platform for networking with skilled professionals.
Where Marketers Go Wrong
How does your profile read? The key to LinkedIn is optimizing the profile for the customer. This is significant. When you clearly show what you can do for others, your audience will explode. You can also post and share valuable content on your company page.
For businesses that manage a variety of social media networks, like Facebook, Google+, Twitter, and LinkedIn, you should consider integrating them with an application. Many entrepreneurs use HootSuite to manage multiple platforms, which also provides detailed reports on traffic.
Baur says social media marketing doesn’t have to be that difficult if you learn which platforms to utilize.