The athleisure movement is bringing about a new way of dressing that is freeing up women to wear anything they want to wear. These women will be able to wear anything they want including yoga pants, and that is going to be their new style for every day. The athleisure movement got a rundown in Vogue, and people who are watching the style are wondering how people are going to wear athleisure all day.
The idea behind athleisure is to make sure that people are able to be comfortable and wear something that is easy to adapt to the situation. Women will wear yoga pants or tights to the gym, and they also need to leave the gym to do other things during the day. They need to be able to change fast because they have no time. Kate Hudson started Fabletics on instagram because she did not have good clothes to take her kids to school in, and then she did not have clothes to wear to the gym that she could look presentable in when she got back to their school. She is a busy woman, and she needed help.
Fabletics on ca.justfab.com was made to make sure that all women are going to look their best when they are going to and from the gym. It spawned the whole athleisure movement that Vogue is talking about, and it helps women basically stay in their yoga pants all day. Women are changing around their yoga pants and tights using the tops, skirts and dresses that are a part of the athleisure movement.
The athleisure movement is also a place where women do not have to feel like they need to dress up too much. They do not have the time a lot of times, and that is why Fabletics makes tops and dresses that will go with their tights and yoga pants. A woman might not choose to stay in those clothes all day, but she could consider it because she has the other pieces to go with her pants or tights. Athleisure frees women up to be active without looking like they are out of style.