Facebook, LinkedIn, Google Plus, Crunch Base, Twitter and Instagram say it all when it comes to Brazilian advertising leader José Henrique Borghi: His fame and works have spread throughout Latin American social networks and even beyond, a true testimony to what the power of word-of-mouth can do for any leader and his business. In fact, his hard work and perseverance were the keys to spreading his name and fame in the first place, for they brought him to a success unparalleled in the world of Brazilian marketing. Plus, this bright many had his good head start: He began his devotion to ad campaigns way back around the summer of 1998, and he has not stopped to rest one day since; no, this leader has always pushed the bar for excellence and then pushed it some more. He is tireless and fully devoted to his craft, and that’s but a great understatement – he is advertising itself and so much more.
One of his most recent recognized ad campaigns involves a 15-second TV spot in which he proudly argues for the importance of women’s rights, especially in Brazil – where women are reportedly not treated with as much respect, courtesy and dignity as they are in most other countries. Picture the scenario that you’re most likely familiar with as nearly everyone knows about it: the way that Middle Eastern women are treated; when you consider the situation and apply it to Brazil’s ladies, you get a similar picture though perhaps not as one as extreme. After all, women in the Middle East are threatened with no less than death, torture and rape for speaking out, not wearing a headdress or even changing their religion or attempting to marry someone not assigned to them; it is a cruel lifestyle. Media speaks out and learn more about Borghi.
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